Chief Executive Officer
Valeria Rico is the Chief Executive Officer of Confie. Prior to joining Confie in 2011, Valeria was the President and Chief Executive Officer of Lexicon Marketing. Under her leadership, Lexicon grew into the top direct marketer to U.S. Hispanics. During her tenure there, she created the first and only coast-to-coast Hispanic-focused insurance agency, Seguros sin Barreras, which was acquired by Confie in 2010. Companies and campaigns under her direction have been recipients of nationally recognized marketing and advertising awards, such as a CLIO for Spanish-language advertising, the Hispanic Marketer of the Year Award from the Electronic Retailing Association of America, the Minority Marketing Award from the Direct Marketing Association of America, and the Disney Publishing Worldwide Award. Valeria serves on the Board of Directors of Center Dance Arts and Phoenix House of California. Born in Costa Rica, Valeria holds a degree in law from the Complutense University of Madrid, Spain.
Chairman of the Board
Joseph Waked is the Chairman of the Board and co-founder of Confie. Joe, a former attorney, served as the Chief Operating Officer of the Westline Corporation, which became Confie’s initial investment platform. He built up Westline’s predecessor agency from 5 local offices and $10 million in premiums to Confie’s current size of over 540 offices nationwide, approaching $700 million in premiums. Over the past 10 years, Joe has led and successfully integrated over $200 million in acquisitions. Throughout his career, he has successfully led efforts to raise in excess of $200 million in capital. Joe holds degrees in political science, history and economics from Case Western Reserve University and a Juris Doctor from the Ohio State University-College of Law.
President and Founder
Mordy Rothberg has over 18 years of business development and strategy experience including the last 7 in the insurance brokerage business. He previously formed a joint venture with Cisco on the creation of Adir Technologies where he raised $70 million from Cisco, Softbank and others in multiple rounds to spin off technology assets from Net2phone. Mordy was a principal at Net2phone where he raised funds from multiple world class investors including AOL, NBC, Yahoo and Softbank; AT&T ultimately bought 40 percent of Net2phone for $1.4 billion. Before Net2Phone, Mordy served as an Executive Vice President at IDT Corporation, where he spearheaded its international sales efforts.
Chief Sales Officer
Darrin Silveria is Chief Sales Officer of Confie. Darrin brings over 20 years of proven business experience in sales, operations, and strategic development. He is responsible for establishing comprehensive sales & service strategies and sustaining top performance across the company divisions. Prior to joining Confie, Darrin served as Vice President General Manager of Strategic Transformation at telecommunications giant T-Mobile for the company’s $12 billion Retail and Sales channels. Also, Darrin led several field operating units with oversight for $2.2 billion of revenue, and spearhead the meteoric growth of the U.S. branded retail channel. During his tenure at the iconic Pepsi Corporation, Darrin served as Vice President of Retail Sales, leading the strategic development and execution of retail sales initiatives for his $745 million operating unit. In his role as Vice President General Manager, Darrin managed a newly acquired $112 million bottling operation, setting a new standard for success. A native of California, Darrin received his Bachelor of Science degree from California State University, Fresno.
Chief Financial Officer
Robert Trebing is the Chief Financial Officer of Confie. Bob has been a senior financial executive for over 30 years, with substantial experience in the multi-unit retail environment, and has served as the Chief Financial Officer for major corporations including Prandium, Inc., Family Restaurants, Inc. and Gardenburger, Inc. Bob has extensive expertise in financial reporting, treasury, SEC filings, mergers and acquisitions, risk management and tax. He has overseen multiple acquisitions and reorganizations/integrations during his career. Bob is a member of the California Society of CPA’s, Financial Executives International and the Financial Executives Networking Group.
Robert A. Bondi
President, Confie Insurance Group Holdings, Inc.
Robert A. Bondi is the President of Confie Insurance Group Holdings, Inc., a division of Confie. Bob oversees four insurance agencies across nine states and is responsible for two premium finance companies and the operational support structure for the entire business. Previously, Bob served as Executive Vice President and Chief Operating Officer at Affirmative Insurance Holdings. He was instrumental in spearheading the company’s large scale transformation of its retail agency business, including 200 retail locations in eight states, generating over $75 million in revenue. Prior to that, he was the Managing Principal of Aon Client Services, with oversight of the management and operation of four U.S.-based client service centers generating more than 5 million service transactions per year, representing more than $1.2 billion in annual revenue. Before joining Aon Client Services, he held several leadership positions with Mellon Bank’s Global Cash Management Group, where his business unit won the Pittsburgh Q-Net Award, a regional prerequisite for the prestigious National Malcolm Baldridge Quality Award. A graduate of the University of Notre Dame, Bob holds a Bachelor of Business Administration degree with a concentration in Finance.