Joshua Marder is Chief Marketing officer at Confie. He brings over 20 years’ experience specifically in building brands and marketing acquisition platforms that focus on helping consumers improve their quality of life and care for their families. Prior to joining Confie, Josh was the Senior Vice President of Marketing for Western Dental Services where he was instrumental in their transition from legacy marketing tactics to best-in-class digital and community-based programs.
He led his teams in building tools that improved retention, consumer education, developed a powerhouse digital acquisition approach, and relaunched the core brand with a high energy campaign modeled after Kaiser Thrive. Josh brings a strong brand management background from prior companies such as Procter & Gamble, Unilever, and Pharmavite, the parent company of Nature Made vitamins. Josh holds an MBA with a marketing and strategy focus from Duke University, Fuqua School of Business.